CCTV Features Citin as Overseas Buyers Visit Its Factory During the 140th Canton Fair
Factory Visits Highlight Manufacturing Capabilities, R&D Strength, and Growing International Cooperation Opportunities
As the second phase of the 140th China Import and Export Fair (Canton Fair) gained momentum, overseas buyers were extending their sourcing journeys beyond exhibition halls to visit manufacturers and gain firsthand insights into production processes, research and development (R&D), and quality control. Citin was among the companies welcoming international customers for on-site factory visits, as highlighted in a CCTV report on this growing sourcing trend.
For Citin, these visits represent more than an opportunity to showcase products. They provide a valuable platform for building trust, understanding overseas market needs, and exploring long-term business partnerships.
Watch the CCTV Feature: Overseas Buyers Visit Citin's Factory
From Exhibition Halls to Factory Floors: A Closer Look at Chinese Manufacturing
The Canton Fair has long served as an important bridge connecting Chinese manufacturers with global buyers. Increasingly, international purchasers are taking the next step after viewing products at the exhibition: visiting factories to evaluate manufacturing capabilities and gain a deeper understanding of potential suppliers.
During the CCTV report, Dubai-based buyer Rahim shared his long-standing experience with the Canton Fair. Having attended the event for 13 years, he explained that a significant part of his business depends on Chinese suppliers. He primarily sources products from Guangdong Province, while also working with suppliers in Ningbo, Shanghai, and Beijing.
His experience reflects the importance of China's manufacturing ecosystem in international sourcing and the value of establishing reliable supplier relationships.
For overseas buyers, factory visits offer a closer look at how products are developed and manufactured. They also provide opportunities to communicate directly with manufacturers, discuss product requirements, and assess whether a potential partner can support their business objectives.
Inside Citin: Showcasing Manufacturing and R&D Capabilities
During the interview, Henry, Brand Director of Citin, noted that more customers are expressing interest in visiting the company's factory to see its production lines and evaluate its R&D capabilities firsthand.
Founded in Shunde in 1993, Citin has developed its expertise in kitchen and home appliances over more than three decades. The company operates a modern manufacturing base covering approximately 20,000 square meters and has introduced advanced production lines and professional testing equipment to support its manufacturing operations.
Citin's product portfolio includes gas stoves, range hoods, gas water heaters, and other kitchen and home appliance solutions. With brand development, OEM manufacturing, and export business as key parts of its operations, Citin works with partners to explore product opportunities across different markets.
By welcoming customers to its facilities, Citin provides opportunities for direct communication about product design, technical requirements, manufacturing processes, and quality expectations. These exchanges help both parties develop a clearer understanding of potential cooperation and establish a stronger foundation for future projects.
More Than a Dozen Customer Groups Received, Around Ten Cooperation Intentions Reached
According to Henry's interview in the CCTV report, Citin had received more than a dozen groups of visiting customers over the preceding few days, with approximately ten groups having reached cooperation intentions.
These visits reflect the value of face-to-face communication in international B2B business. Beyond product specifications and initial quotations, buyers want to understand a supplier's capabilities, discuss market-specific requirements, and build confidence before moving forward with a business relationship.
For Citin, each visit is an opportunity to listen to customer feedback, better understand market demand, and explore suitable cooperation models. Direct engagement also helps the company align product development and manufacturing arrangements with the needs of international partners.
While cooperation intentions represent an important step, long-term partnerships depend on consistent execution, clear communication, reliable quality, and dependable delivery.
Quality and Delivery: Turning Cooperation Intentions into Results
In the CCTV interview, Henry emphasized Citin's commitment to completing the relevant customer orders with guaranteed quality and quantity before the end of the year.
This commitment highlights an important aspect of supplier selection: manufacturing capability must be supported by effective production planning and quality management.
For international buyers, product quality, production arrangements, and delivery schedules are essential considerations when evaluating a manufacturing partner. Citin recognizes the importance of these factors in building lasting business relationships.
Through continued attention to manufacturing processes, product development, and customer communication, Citin aims to support partners throughout their cooperation journey, from initial discussions and product selection to order fulfillment.
Building Long-Term Partnerships with Global Buyers
The factory visits during the 140th Canton Fair reflect a broader shift in international sourcing: buyers increasingly value direct engagement with manufacturers and a clearer understanding of the capabilities behind the products they purchase.
For Citin, the opportunity to welcome overseas customers is an important part of building stronger connections with global markets. Every discussion provides valuable insight into customer expectations, while every factory visit creates opportunities to explore new products, markets, and cooperation models.
With more than 30 years of industry experience, a diverse home appliance portfolio, and OEM/ODM capabilities, Citin continues to welcome importers, distributors, brand owners, and business partners seeking opportunities in kitchen and home appliances.
Interested in Working with Citin?
Whether you are sourcing gas stoves, range hoods, gas water heaters, or exploring OEM/ODM manufacturing opportunities, Citin welcomes you to learn more about our products and manufacturing capabilities.
Visit our official website to explore our product portfolio, or contact our team to discuss your requirements and potential cooperation.
Discover Citin: https://www.citingroup.com/
Contact Us: https://www.citingroup.com/




